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    B&B Colordesign | Giulio Bertagna, Aldo Bottoli & Partners

B&B Colordesign is a network founded by Giulio Bertagna and Aldo Bottoli. The firm is associated with applied research for the development of design criteria in the context of cognitive perception and color as well as color project (design and color perception design) that realizes in several areas, including through the convergence of its Partners in a coordinated interdisciplinary work, to achieve the best results and to enhance the experience and reference data already acquired over 30 years of activity on the color. B&B Colordesign is at the forefront with regard to project-color thanks to the research, project experiences and teaching  of Giulio Bertagna and Aldo Bottoli which can be considered the founders of a new school of color design, for having brought neuroscience as a center of methodological development in their vision of a design approach that perceptual quality of the built environment, social relations and emotions of the users.

Giulio Bertagna and Aldo Bottoli gave a significant evolution to the color project with a new methodological and procedural approach, calling on the necessary training to be professionally qualified in the discipline of color design. The peculiarity of the long process of study and applied research of Bertagna and Bottoli is that it has identified the many limitations of the approach to color design, often considered simply as a little time to dedicate to the project, to add personality and aesthetics, where a minimum of classical culture and a bit of good taste could be sufficient. But their work, which is still in place, it is sensitized on the user, especially if it is a so-called "weak", that use public buildings aimed at the community, taking into account their emotional and behavioral responses in order to more careful planning regarding ergonomics of emotions. This development of the color design, which includes a thorough analysis of employees, types of users, relationships and roles, is distinguished by the name of "perception design".

webmaster: B&B Colordesign

13 ottobre 2013

10:06:31